![Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/5af97a4d8a548cbd8a4f43863b2a43e36295ab5a/11-Figure1-1.png)
Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar
![Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/5af97a4d8a548cbd8a4f43863b2a43e36295ab5a/11-Figure2-1.png)
Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar
![Brandsplaining: Dove and Nike's 'sneaky sexism', failed femvertising and the rise of women-led brands like Frida, Third Love and Starling Bank | Mi3 Brandsplaining: Dove and Nike's 'sneaky sexism', failed femvertising and the rise of women-led brands like Frida, Third Love and Starling Bank | Mi3](http://www.mi-3.com.au/sites/default/files/2021-07/Brandsplaining.jpg)
Brandsplaining: Dove and Nike's 'sneaky sexism', failed femvertising and the rise of women-led brands like Frida, Third Love and Starling Bank | Mi3
![Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/5af97a4d8a548cbd8a4f43863b2a43e36295ab5a/46-Figure14-1.png)
Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar
![Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/5af97a4d8a548cbd8a4f43863b2a43e36295ab5a/12-Figure5-1.png)