![Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite](https://www.pkmarketing.jp/wp-content/uploads/2022/07/Iwan_en.png)
Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan - Abdul Wahid Khan, Nikita Kataria, 2021
According to Philip Kotler, the typical buying process involves five stages the consumer passes through described as under:
![Winning At Innovation: The A-to-F Model: Kotler, Philip, Trías de Bes, Fernando: 9780230343436: Amazon.com: Books Winning At Innovation: The A-to-F Model: Kotler, Philip, Trías de Bes, Fernando: 9780230343436: Amazon.com: Books](https://m.media-amazon.com/images/I/710Z1M349-L._AC_UF1000,1000_QL80_.jpg)