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THE EFFECT OF SPORT SPONSORSHIP ON BRAND EQUITY : Does the sponsorship of Usain Bold help Puma to increase their brand equity? - Theseus
Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
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Anushka Sharma Puma: Puma stages social media banter to announce Anushka Sharma as brand ambassador, ET BrandEquity
Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
Brand Equity - #ETSportsMarketing We are pleased to have Abhishek Ganguly, General Manager, PUMA as a speaker for the Sports Marketing virtual Summit. Join him for an interesting session on Diversity in
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